Techcrunch/Engadget came in to Verizon with AOL, and the media sites (well those that Verizon hasn't sold off seperately over the years) are a big part of the v

Techcrunch/Engadget came in to Verizon with AOL, and the media sites (well those that Verizon hasn't sold off seperately over the years) are a big part of the value bundle for Verizon Media. Having just the sites without the adtech business means you're losing money running the sites, having the adtech without the sites mean you don't have a guaranteed anchor inventory.