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Ah ok, so her strategy was to pull out on search, but focus on higher quality/yield ads? It still seems like a bit of a losing strategy as I don’t see any reas
by Bukhmanizer 5y ago
Ah ok, so her strategy was to pull out on search, but focus on higher quality/yield ads?
It still seems like a bit of a losing strategy as I don’t see any reason for people to stay with Yahoo.
- deleted 5y ago[deleted]
- cbsmith 5y agoYahoo at the time was #1 in a number of categories, including fantasy sports, finance, etc. In other areas they were #2 and the marginal value of being #1 vs. #2 wasn't nearly as great as in search. The focus wasn't so much higher quality/yield ads (I mean, that was there, but everyone was always looking for that), but investing in other kinds of online services that would get a better ROI.