How is it amazing that a significant fraction of Americans said they might consider leaving a service provider if the alternative actually existed? (if, say, it

How is it amazing that a significant fraction of Americans said they might consider leaving a service provider if the alternative actually existed? (if, say, it was cheaper or better). If I asked you if you'd be interested in cheaper electricity, would you be more likely to say "no, I like the ads this company does" or "maybe"? Advertising lets people know that stuff exists and makes some things sexy (not so much broadband...). It doesn't render consumers incapable of considering alternatives.