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Isn’t that what Google was doing?
by Bukhmanizer 5y ago
Isn’t that what Google was doing?
- cbsmith 5y agoGoogle is doing that (particularly with YouTube), as is everyone else. I don't think they break down the search vs. other ad business any more, but at last check it was still the biggest single source of revenue for the company (admittedly, I believe YouTube and adsense collectively generate more revenue for them now, but both of these are primarily showing ads on other people's content).
- Bukhmanizer 5y agoAh ok, so her strategy was to pull out on search, but focus on higher quality/yield ads? It still seems like a bit of a losing strategy as I don’t see any reason for people to stay with Yahoo.
- deleted 5y ago[deleted]
- cbsmith 5y agoYahoo at the time was #1 in a number of categories, including fantasy sports, finance, etc. In other areas they were #2 and the marginal value of being #1 vs. #2 wasn't nearly as great as in search. The focus wasn't so much higher quality/yield ads (I mean, that was there, but everyone was always looking for that), but investing in other kinds of online services that would get a better ROI.
- subpixel 5y agoIt's been a long time but I seem to recall Yahoo's approach being decidedly old school. They were trying to create or buy must-read and must-watch content to sell ads against. The marketing message was that at Yahoo.com you will find all the news and entertainment you could ever need!