4 ms·
I never understood why Yahoo got so wrapped around the axle with the search engine business. I used to use Yahoo a lot to start my web browsing and I liked the
by fiftyfifty 5y ago
I never understood why Yahoo got so wrapped around the axle with the search engine business. I used to use Yahoo a lot to start my web browsing and I liked the fact that it wasn't a search engine. They provided broad categories that you could click on and you could keep drilling down to more specific categories until you found relevant websites. Not always the best way to search the web but it was great when you didn't know exactly what you are looking for. They could have easily continued to categorize and curate the web that way and provided a nice alternative to search engines, especially for non-power users. In addition to that Yahoo had so many successful components back in the day that had they spent even a modicum of money and development effort they would have continued to be a significant force on the web. Things like Yahoo Travel and Yahoo Groups still don't have a decent alternative these days. I still mourn the loss of some Yahoo Groups I used to participate in. Yahoo Finance was once one of the best places on the internet to research stocks and investments. Yahoo Mail was ahead of Gmail for many years and only through years of neglect finally let everyone else catch up, their lack of spam filtering was what finally killed my Yahoo mail account for me. Yahoo Briefcase could've been Dropbox or Google Drive 10 years before Dropbox existed. Heck Yahoo even had news aggregation years before Google did. Yahoo dominated fantasy football for many years. The fact that they couldn't grow and monetize any or all of these successful components was simply due to a complete lack of vision and leadership.
- r00fus 5y agoIt's even in their original acronym "Yahoo = yet another hierarchical officious oracle". Hierarchical is exactly what you're describing and I remember using that a lot in the early days.
- duped 5y agoOne sad niche they missed was fantasy sports. Yahoo fantasy leagues were great, with configurable rules and such. Now fantasy is a big business and deeply tied to legalized sports gambling. That could have been worth hundreds of millions in revenue for Yahoo.
- edmundsauto 5y agoYahoo does tie in through those platforms now to do sports gambling. And it's a top property for fantasy leagues, especially to those of us in dynasty leagues. (They did blow a lot of their lead though)
- agumonkey 5y agoHonestly 'search engine' was all the rage, to keep a business around curated finite lists was probably near suicide in most CEOs mind.
- tinus_hn 5y agoDon’t forget Flickr which they pretty much ran into the ground
- andy_ppp 5y agoWhen YouTube launched and Flickr refused to do video was pretty interesting too. Small decision and might not have worked but who knows...