I would say try to do what Raveable does with hotels (aside from the hopelessly broken UI). Parse and quantify the reviews that are out there. Crawl the scatter

I would say try to do what Raveable does with hotels (aside from the hopelessly broken UI). Parse and quantify the reviews that are out there. Crawl the scattered reviews in forums, comments, blogs and find a way to analyze, weigh and present them in an easily digestible form.