From who? It can't be a non-EV cert, since those are trusted less and present the same dialog. A 1-year from Verisign is $500. Comodo is $229. Setigo is $329. A

From who? It can't be a non-EV cert, since those are trusted less and present the same dialog. A 1-year from Verisign is $500. Comodo is $229. Setigo is $329. All of them require verification that you own a business, which is another $50 to set up an LLC, and the issuance lead time for both of these providers are a few months. If you have a quick, trusted way of getting an EV code-signing cert trusted by SmartScreen, please, let me know.