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That’s fairly amazing to me considering the billions of dollars that corporate monopolies have invested in advertising and PR, compared to zero in towns that ha

That’s fairly amazing to me considering the billions of dollars that corporate monopolies have invested in advertising and PR, compared to zero in towns that haven’t done any promotion of the idea of municipal broadband.

shakezula 6y ago
It's cause they've invested all that money in PR and advertising and not _actually running fiber to my god damn house_.
- Maxburn 6y ago
  This I literally get junk (physical) mail twice a week from my ISP trying to sell me different thing. They are using every combination of "open immediately", postcards, odd shaped, odd colors, things that fall out of envelopes when you open them etc etc. The marketing campaign must have a monster budget.
notahacker 6y ago
How is it amazing that a significant fraction of Americans said they might consider leaving a service provider if the alternative actually existed? (if, say, it was cheaper or better). If I asked you if you'd be interested in cheaper electricity, would you be more likely to say "no, I like the ads this company does" or "maybe"? Advertising lets people know that stuff exists and makes some things sexy (not so much broadband...). It doesn't render consumers incapable of considering alternatives.
ArkanExplorer 6y ago
The greatest fear of Telecommunications companies is being reduced to a 'big dumb pipe': https://en.wikipedia.org/wiki/Dumb_pipe https://en.wikipedia.org/wiki/Dumb_pipe The entire purpose of their marketing departments to delay that happening for as long as possible.
- Ericson2314 6y ago
  From the article > "In a world of dumb terminals and telephones, networks had to be smart. But in a world of smart terminals, networks have to be dumb." — George Gilder, The Coming of the Fibersphere, Forbes ASAP, December 7, 1992 > The Coming of the Fibersphere, Forbes ASAP, December 7, 1992 > 1992 sheds tear

shakezula 6y ago

It's cause they've invested all that money in PR and advertising and not _actually running fiber to my god damn house_.

Maxburn 6y ago
This I literally get junk (physical) mail twice a week from my ISP trying to sell me different thing. They are using every combination of "open immediately", postcards, odd shaped, odd colors, things that fall out of envelopes when you open them etc etc. The marketing campaign must have a monster budget.

notahacker 6y ago

How is it amazing that a significant fraction of Americans said they might consider leaving a service provider if the alternative actually existed? (if, say, it was cheaper or better). If I asked you if you'd be interested in cheaper electricity, would you be more likely to say "no, I like the ads this company does" or "maybe"? Advertising lets people know that stuff exists and makes some things sexy (not so much broadband...). It doesn't render consumers incapable of considering alternatives.

ArkanExplorer 6y ago

The greatest fear of Telecommunications companies is being reduced to a 'big dumb pipe': https://en.wikipedia.org/wiki/Dumb_pipe https://en.wikipedia.org/wiki/Dumb_pipe The entire purpose of their marketing departments to delay that happening for as long as possible.

Ericson2314 6y ago
From the article > "In a world of dumb terminals and telephones, networks had to be smart. But in a world of smart terminals, networks have to be dumb." — George Gilder, The Coming of the Fibersphere, Forbes ASAP, December 7, 1992 > The Coming of the Fibersphere, Forbes ASAP, December 7, 1992 > 1992 sheds tear