And don't forget what I call 'the hell path': Marketing folk - "Wait...if we're getting more responses from old people than young people and old people are mor

And don't forget what I call 'the hell path': Marketing folk - "Wait...if we're getting more responses from old people than young people and old people are more likely to run adblockers than young people, let's increase our spend on Google Ads because only people without adblockers will see them." Technical folk - Get into woodworking. Edit - If the technical folk push back, that's when marketing folk will say that 'the law of really big numbers' means that 40% of a big market is still worth a lot. Trust me, woodworking....:)