A friend of mine got it into his head that there was money to be made from setting up a system to generate bullshit sites in the hopes of attracting users and c

A friend of mine got it into his head that there was money to be made from setting up a system to generate bullshit sites in the hopes of attracting users and creating "communities". In fact, he had a couple of these bullshit sites up and was generating a surprising amount of income from them. Of course, he insisted that they were not bullshit sites and that his intent was to turn the promising ones into "real" sites. I declined to take part in the venture because I felt this was deeply wrong. I also predicted that Google would do their best to stomp out these sites despite selling ads on them (to stop selling ads on them first they have to identify them as bullshit) and that his business might evaporate overnight. And rightly so. I hope he didn't invest too much of his own money in it. Or better yet, that he scrapped the idea altogether. Because it is a really terrible idea.