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If the marketing people are only running online ad campaigns, then they often believe they can disregard people running adblockers. For non-online campaigns the
by taurath 6y ago
If the marketing people are only running online ad campaigns, then they often believe they can disregard people running adblockers. For non-online campaigns they use bigger product metrics, I've seen. GA is not always the end-all be-all, but for online ad tracking they use that.
I'm also personally shocked at how FEW people relatively end up using ad blockers. Its a night and day difference
- GekkePrutser 6y agoIt's about 40-50% now depending on country so it's pretty substantial!
- deleted 6y ago[deleted]
- querez 6y agoWhat's the source for that number?
- GekkePrutser 6y agoHere: https://www.forbes.com/sites/tjmccue/2019/03/19/47-percent-of-consumers-are-blocking-ads/?sh=5cfa58e2037e https://www.forbes.com/sites/tjmccue/2019/03/19/47-percent-o... And this is 2 years ago so I assume it's even higher now. It's a lot more than I expected for sure. They only count consumers though.. Perhaps companies don't always allow it, but I always use uBlock at work.
- swiley 6y agoThat's surprising forbes has an article like that. It's one of the only sites I've opened on a modern iphone that made it uncomfortably hot.