Small wins like this aren't often the reason for someone switching, but they can absolutely affect customer retention. Removing small frustrations can help to a

Small wins like this aren't often the reason for someone switching, but they can absolutely affect customer retention. Removing small frustrations can help to avoid users leaving your product, or be the boost needed to bump someone up to a paid plan. As a standalone feature there's no significant impact, but changes like these can gradually improve the user experience until they become greater than the sum of their parts.