If they do it, they'll likely be the first ones that do it right (or as right as possible). Before the iPod, MP3 players sucked. Before the iPhone, smartphone

If they do it, they'll likely be the first ones that do it right (or as right as possible). Before the iPod, MP3 players sucked. Before the iPhone, smartphones sucked. Before the MacBook notebooks sucked (still, sleep and touchpads don't work right on most notebooks but Macs). They don't do it first, they just make it right. Break it down to the essentials, and iterate obsessively over every detail and get it done in a way that works for most people (that can afford it). They never concern themselves with large feature lists, just do the few things that are essential right. Granted, they are not perfect, but f**k they do get close.