> Why would Amazon look to achieve some marginal advantage in its retail businesses at the risk of a total loss to one of its marquee businesses, AWS? It's an i

> Why would Amazon look to achieve some marginal advantage in its retail businesses at the risk of a total loss to one of its marquee businesses, AWS? It's an idiotic risk. There's a pretty obvious way to achieve this risk mitigation which is by spinning off AWS into a completely separate company with separate management accountable to a separate board with separately traded shares and not sharing any offices, employees or infrastructure with Amazon retail.