> Are non tech companies really that foolish to think they can salvage a brand that was relevant 10 years ago and revive it? Apparently so. Or at least that's

> Are non tech companies really that foolish to think they can salvage a brand that was relevant 10 years ago and revive it? Apparently so. Or at least that's my distinct impression from working at a Yahoo subsidiary at the time of acquisition by Verizon. It appeared that Tim Armstrong had legitimately convinced the top Verizon execs that a combination of AOL + Yahoo would somehow create an advertising titan capable of competing with Google and Facebook. It's quite surprising that they went through with this, given that it's a pretty ludicrous notion: a single major brand/company comeback is challenging enough in tech, but the merger of two of them at once? There's no historical precedent for that succeeding, as far as I can think. Especially with a new name as objectively terrible as "Oath". Internally, morale was never good. It didn't help that Tim would send out weekly all-company emails that were, at best, a nonsensical word salad of business strategy jargon straight from HBO's Silicon Valley. Literally all of the Verizon execs who were involved with this calamity are long gone now, and Verizon's previous CEO retired in 2018. My impression is the new CEO basically just wants to focus on 5G and get rid of this mess of bad acquisitions.