I don't think that's really fair. It's true that the NYT website is in the same fundamental business as content farms, that is using content to attract pageview

I don't think that's really fair. It's true that the NYT website is in the same fundamental business as content farms, that is using content to attract pageviews (forgetting the pay wall for a minute), but much more than 10% of the NYT is very high quality, compared to content farms. Sure, there's fluffy stuff printed every day, but there's also the kind of journalism and writing that you can't buy at .9c/word. In this case, just look at the links to other Opinionator blogs on the right hand side of the linked article, for examples of stuff you won't find in any content farm. * a five parts series on early computer scientists * a post about a composer and musician growing up * Stephen Strogatz's long (and excellent) series on math aimed at non-math people * something about philosophy and rational choice that was dense enough that I couldn't skim quickly enough to summarize Plus, I don't see ads on any of these pages. Are other people being served ads on the original article? edited for formatting edited again: in another browser, I see that this page does indeed have ads, so I was wrong about that.