3 ms·
Perhaps the sites are only valuable as a bundle? The brand value of both AOL and Yahoo has to add up to something, but TechCrunch and Engadget is most likely j
by mrweasel 6y ago
Perhaps the sites are only valuable as a bundle?
The brand value of both AOL and Yahoo has to add up to something, but TechCrunch and Engadget is most likely just thrown in for free to get rid of both sites.
On its own I believe that Yahoo Finans could be a profitable little site.
- Macha 6y agoTechcrunch/Engadget came in to Verizon with AOL, and the media sites (well those that Verizon hasn't sold off seperately over the years) are a big part of the value bundle for Verizon Media. Having just the sites without the adtech business means you're losing money running the sites, having the adtech without the sites mean you don't have a guaranteed anchor inventory.