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The sale also includes AOL, and brands like TechCrunch and Engadget. Still not sure it adds up to $5 billion, though.
by banana_giraffe 5y ago
The sale also includes AOL, and brands like TechCrunch and Engadget.
Still not sure it adds up to $5 billion, though.
- mrweasel 5y agoPerhaps the sites are only valuable as a bundle? The brand value of both AOL and Yahoo has to add up to something, but TechCrunch and Engadget is most likely just thrown in for free to get rid of both sites. On its own I believe that Yahoo Finans could be a profitable little site.
- Macha 5y agoTechcrunch/Engadget came in to Verizon with AOL, and the media sites (well those that Verizon hasn't sold off seperately over the years) are a big part of the value bundle for Verizon Media. Having just the sites without the adtech business means you're losing money running the sites, having the adtech without the sites mean you don't have a guaranteed anchor inventory.