I believe it, because I think the demand side is actually not too different at $1 vs. $5. There's not a lot of difference between the hassle of me getting out m

I believe it, because I think the demand side is actually not too different at $1 vs. $5. There's not a lot of difference between the hassle of me getting out my credit card to pay for something at $5/month vs. $1/month. Maybe I value the hassle factor at about $5. So I only need twice the value out of the $5 service, not five times as much.