It seems to me that Amway is not so much a pyramid scheme itself, more of a platform which makes it trivially easy to start one if you are so inclined. It will

It seems to me that Amway is not so much a pyramid scheme itself, more of a platform which makes it trivially easy to start one if you are so inclined. It will be interesting to see whether that becomes the typical use pattern, or whether the discovery and reward process ends up being more organic than pyramid-like.