4 ms·
One rule of thumb I read here ( http://www.forentrepreneurs.com/startup-killer/ http://www.forentrepreneurs.com/startup-killer/ ) is that CAC should be recovera
by jdunck 15y ago
One rule of thumb I read here ( http://www.forentrepreneurs.com/startup-killer/ http://www.forentrepreneurs.com/startup-killer/ ) is that CAC should be recoverable within 12 months of use, regardless of LTV.
Do you think that's appropriate, or it needs to be even faster?
I get the point cashflow limits rate of growth, of course.
- idlewords 15y agoAnother good rule of thumb is not to speak in acronyms.