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Inconveniencing either current or prospective customers never ‘makes sense’. It’s not like you have a fixed amount of inconvenience you have to distribute.
by simonh 6y ago
Inconveniencing either current or prospective customers never ‘makes sense’. It’s not like you have a fixed amount of inconvenience you have to distribute.
- philosopher1234 6y agoYou have a fixed amount of screen real estate on the landing page. Distributing it to your most important users for that page (prospective users) does make sense to me.
- kemotep 6y agoIs the solution presented in the blog to utilize a cookie to determine if someone is a prospective user versus already a user not an acceptable compromise? It seems rather straightforward to me, from their example, to de-emphasize the "Sign Up" button and prioritize the "Sign In" button for someone who already has an account.
- philosopher1234 6y agoThat seems like a good strategy to me. It raises the question though, is it worth the cost of maintaining a separate page?
- Nextgrid 6y agoI can’t see how people that already pay me money could not be the most important users?
- philosopher1234 6y agoYour existing and paying users are: 1. Less likely to abandon your service than prospective users 2. by far less likely to even see your landing page, since they’re usually already logged in. In this specific context, your existing users are the less important ones.