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The key part of the article is this: > I’ve had the pleasure of working with more than twenty thousand publishers in the five years since AMP’s launch, and I d
by FriedrichN 5y ago
The key part of the article is this:
> I’ve had the pleasure of working with more than twenty thousand publishers in the five years since AMP’s launch, and I don’t believe I’ve ever heard a single reason that a publisher uses AMP other than to obtain this priority placement.
If there's no reason to use AMP other than to waste money, it's very likely it will be used less and less. And then it's just a matter of time before Google pulls the plug.
- tmikaeld 5y agoWhile that's certainly a good step on the way, I'll be holding my breath until it's official, It's the most annoyingly long-lived piece of shit I've ever had the displeasure to work with.
- jacquesm 5y agoFrom Google's perspective that is an excellent reason to continue. What I don't understand is why all these parties instantly sign up to any abomination Google decides to foist on us without thinking through the consequences and realizing that they just handed Google even more control than they already had.
- jeltz 5y agoBecause if they do no do it they fear some of their competitors will. And that is how Google makes everyone implemnt AMp despite it being bad for everyone who is not Google.
- rcxdude 5y agoBecause google already has enough control to destroy the business of these websites. Not getting into the carousel is a pretty serious dent in the business of many websites (because their competition will, and any website below the carousel is going to get a fraction of the clicks of one in it). If google required a blood sacrifice to get on the first page of results, a huge number of websites would reply "animal or human?"