On the topic of "reversing outsourcing", a few French shoe brands have decided to bring back production to France, and stop outsourcing. One of them was Le Coq

On the topic of "reversing outsourcing", a few French shoe brands have decided to bring back production to France, and stop outsourcing. One of them was Le Coq Sportif. It was challenging because they realized that manufacturing sport shoes is actually difficult, requires expertise that was completely lost in France because it have been outsourced for 30 years. So they had to re-learn everything.