Thank god and I am honestly surprised it took this long. If it was ever purely about page speed (which we all know it wasn’t but play along) then given the choi

Thank god and I am honestly surprised it took this long. If it was ever purely about page speed (which we all know it wasn’t but play along) then given the choice between “analyzing a one-time metric per page” and “inventing a new parallel HTML, CSS, and JS standard and still analyzing pages for usage of this standard,” I think it seems pretty obvious the former is better in about every way. Site-specific functions like login/auth still work, there’s only one URL for a given page (not to mention the countless amp.google.com/blah links scattered about forever now), less caching required on Google’s part, and you put the power of the web to express yourself back in the hands of the sitemasters. I don’t know what possessed Google to think they knew page design better than publishers but AMP pages are seriously ugly. Good riddance!