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Make no mistake: Google could have page metrics used in search ranking years ago. The reasons they introduce these now isn't because of the kindness of hearts o
by dmitriid 6y ago
Make no mistake: Google could have page metrics used in search ranking years ago. The reasons they introduce these now isn't because of the kindness of hearts or because they changed their minds.
Most likely (one, or some, or any of these reasons):
- there's a potential court battle regarding AMP, and Google wants to get ahead
- publishers are leaving the platform
- there are new advertising opportunities that bring as much money to Google, or more, than AMP (or are better than potentially losing money on courts and to publishers leaving)
- piva00 6y agoGoogle has done that in the past, I worked through the whole PageSpeed introduction, measurements, dumb decisions made to products just for SEO sake, etc. They had this before, they could have just expanded it, they preferred to introduce AMP instead. Worse, introduced AMP with the whole corporate backing of it, they knew what they were doing.