Having built a large part of my career (such as it is) on elance I always thought about Michael Porter (http://en.wikipedia.org/wiki/Michael_Porter http://en.wi

Having built a large part of my career (such as it is) on elance I always thought about Michael Porter (http://en.wikipedia.org/wiki/Michael_Porter http://en.wikipedia.org/wiki/Michael_Porter) and his three strategies for building a business - those being focus, differentiation, and low cost provider, I believe that "cookie-cutter" websites are a viable strategy. It's all about focusing on process innovation instead of product innovation. There's a huge market for generic websites delivered cheaply. It's tough from a a provider site, but it's how walmart started out (cheaper than everyone else).