Think of the 3 words like a phone number. They could try to sell access to the only phone book that exists. Requires some kind of critical mass, but I've heard

Think of the 3 words like a phone number. They could try to sell access to the only phone book that exists. Requires some kind of critical mass, but I've heard of worse business plans. They could also probably sell novelty "phone numbers", like every professional sports team buys the equivalent of "boston red sox" for the location of their stadium. No clue what their actual business model is, I'm just spitballing.