Here is what I wrote: There are straightforward language and practices that the FTC should mandate for online purchases. 1. The FIRST option in any screen or

Here is what I wrote: There are straightforward language and practices that the FTC should mandate for online purchases. 1. The FIRST option in any screen or sequence that could result in a purchase must be affirmatively worded to clearly indicate a purchase is being made or a transition to a screen to purchase will be initiated by choosing that option. The word YES shall be included in any option to buy. 2. If second or subsequent options also initiate a purchase, they must similarly be affirmatively worded. 3. All sequences must TERMINATE with a negatively worded decline option, in the SAME font, size and style. 1-3 seek to enforce a standard wherein consumers can EXPECT the first and intermediate options to be BUYING options, and the last option to be a DECLINING option. 4. Double negative wording is not allowed. 5. Check boxes shall NEVER be pre-filled in. Use check boxes, they must all be blank. In general, an action by the consumer shall never be required to cancel a preinserted assent. 6. Purchasing screen. At some point, a screen is arrived at where the purchaser’s credit or bank information is obtained, and the purchase completed. Wording near the TOP of this screen, and in the LARGEST font visible on this screen must reinforce to the consumer that she is about to make a purchase. (Banks and airlines, which incur significant costs to correct purchases or payments consumers consider incorrect, are an excellent source of ideas for this screen.)