Sustainability is often about long-term productivity, not short-term productivity. A piece of land that's going to be in a family for multiple generations is a

Sustainability is often about long-term productivity, not short-term productivity. A piece of land that's going to be in a family for multiple generations is a different thing from a corporate operation that is looking for quarterly or yearly gains. Yes there are some in the latter category that are thinking long term, but how often are they thinking one generation out, let alone multiple?