>> What is happening here is different - it's a question of "how do we make it as cheap as possible and last as long as the warranty". They are choosing to ask

>> What is happening here is different - it's a question of "how do we make it as cheap as possible and last as long as the warranty". They are choosing to ask this question. But it's possible to ask other questions. Let's take the example of the Gigabyte "Ultra Durable" mothers. It's a motherboard series with some improved parts with a focus on reliability. And they are relatively cheap parts. And supposedly the really increase the reliability of this motherboard. And they've built an affordable brand around it. And people like it.