Salesforce do tend to buy a company and then brand that company's products as part of Salesforce. The result is a mess. Want the same data in your marketing clo

Salesforce do tend to buy a company and then brand that company's products as part of Salesforce. The result is a mess. Want the same data in your marketing cloud than your core? Nope, it's a different database and data model and true syncing of data can be a nightmare. What you're left with is the same as if you'd bought products from 5 different companies and built an integration layer to tie them together. Funnily enough, Salesforce has had to build an data integration platform to help untangle its mess of acquisitions and of course the customer has to pay extra to use it.