The entire paradigm is broken by design if you have to buy it and slap it into a case. With first party engineering, they could make a phone that doesn't need a

The entire paradigm is broken by design if you have to buy it and slap it into a case. With first party engineering, they could make a phone that doesn't need a case..it would be bulkier, maybe less pretty, but better than any third party case could ever be, and a better result than buying the pretty phone and slapping a big ugly case on it, because they put their resources into designing the product properly for its intended end use instead of leaving the end user to crappy hacks to cover up inadequate design. Personally, I just won't go there. If it's too expensive not to put a case on, it's too expensive for me to own.