I don't know about the US but in Europe small farmers are often passionate, and you have to be because you are a business owner earning little money while havin

I don't know about the US but in Europe small farmers are often passionate, and you have to be because you are a business owner earning little money while having a lot to handle and nearly no holiday and leaving far away from everything. Many of them care deeply about their products and try to do things properly and sustainably even if it means less profit. The big farmers are more like regular business owner employing cheap labour and trying to maximize profit while caring much less about the impact. Note that small farmer can be very small indeed, many of them don't even have separate employees. It is not an exact rule of course. There are many irresponsible small farmers who just inherited a small farm and run it poorly, and there's some big farms that do things very properly.