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I worked at a large online retailer in NL that got told they needed to change their delivery promise because that’s not a promise you can actually keep. So it
by sandermvanvliet 5y ago
I worked at a large online retailer in NL that got told they needed to change their delivery promise because that’s not a promise you can actually keep.
So it does happen, but probably not often enough.
- pindab0ter 5y agoWhich online retailer was that? Happen to have a news item to link to?
- sandermvanvliet 5y agoDon’t have a news article because I learned about it through internal channels. It’s the one that does it for the smiles
- AbortedLaunch 5y agoCoolblue. They violated the advertising code. The verdict in Dutch is available at https://www.reclamecode.nl/uitspraken/uitspraak/huishouden-en-inrichting-2019-00055/242672/ https://www.reclamecode.nl/uitspraken/uitspraak/huishouden-e...
- crmd 5y agoI’m glad to hear that! It also lines up with my anecdotal experience overseeing a marketing department that Benelux, German, and Japanese teams were on the opposite end of the spectrum compared to American, Israeli, and Chinese teams with respect to “marketing bullshit” practices.