I was shopping on Eddie Bauer about 15 minutes ago. They have a great deal on t-shirts and shorts, which they plastered all over the page. It works like this -

I was shopping on Eddie Bauer about 15 minutes ago. They have a great deal on t-shirts and shorts, which they plastered all over the page. It works like this - the more items you buy, you get a bigger discount. Great - that makes sense. But there’s a catch. If I shop in a store, I simply go to the counter, get the discount upon checkout, pay, and I’m on my way. On their website, I have to use a promo code. So I have to remember what the promo code was and enter it at checkout. Okay — that seems kind of like a dark pattern. Here’s where they lost my trust. By the time I got to the checkout page, they asked for all my shipping and billing details and then gave me the final purchase button. I just happened to then realize that wait — I was supposed to enter in a promo code! So then I had to back out to find the promo code again, and on checkout, I have to scroll down a full screens worth of real estate BELOW the purchase button to enter the promo code. So they advertise the discount up front but then use shady tactics hoping I either forget to use the promo code or even if I want to, I give up trying to find it and just pay full price. Needless to say I decided not to purchase from them. It’s dishonest and not worthy of my business.