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This is great information. Do you care to talk about your subscription and renewal processes and how much you think they factored in to your conversion rate? As

• WA 15y ago
  As soon as an account expires, the core functions cannot be used any more and it displays a message asking to prolong the account. People pay via credit card or with their paypal account (I use PayPal as the payment processor). This gets processed immediately and within a couple of minutes, the account is valid for another 6 or 12 months. The other option is wire transfer (which is very common in many European countries unlike in the US). The advantage here is that nobody needs to share any personal information. I just receive the money on a bank account. So far, there was no need to process that money automatically. I just wrote a little script, which greps for the transaction ID and the amount of money and prolongs an account accordingly. I do not have an automated recurring payment system. All payments are "one shot", like a prepaid service. I can imagine that this is something people really appreciate. They feel more in control of their money and manually entering the payment information once every 6 or 12 months isn't too much of a hazzle. Furthermore, I ask for as few personal information as possible. I don't store credit card information on my site. Heck, I don't even store real names in my database (but they are shown in PayPal).