I would further argue that executives are exactly who determine company culture. Anyone with experience in management knows this: culture starts at the top. The

I would further argue that executives are exactly who determine company culture. Anyone with experience in management knows this: culture starts at the top. The thing is, they determine it by what they do not what they say they do. If you have backstabbing mercenary executives - that's your culture. If you have a bootstrapped company where the founders own >50%, they get to determine the culture. Might not be what they want it to be or say it will be, but they certainly determine it with every decision they make. They have decided to reset their culture - it might work out, it might not. But by doing it with a massive voluntary payout with no obligations, they have said huge amounts about their own personal integrity, which will trickle down. I have no doubt they are inundated with high quality applicants right now. No such thing as bad publicity and all that...