4 ms·
Customers should definitely be part of it. A company might be a great, egalitarian place to work, but have a predatory business model.
by jlund-molfese 5y ago
Customers should definitely be part of it. A company might be a great, egalitarian place to work, but have a predatory business model.
- birdyrooster 5y agoHow do customers learn about the corporate culture? Do they have a complete enough picture to focus on their voice? Employees are often customers of their company and have a more wholistic view of the culture.
- bradleyjg 5y agoThere’s no vote to determine whether or not a company’s culture is good. We have to look at outcomes and then work backwards. Customers play a key role in those outcomes, and therefore determining whether a culture is good or not, despite not knowing anything about it.
- j4yav 5y agoCouldn’t you have a quite terrible culture that delivers results through illegal means or coercion that would pass this test?
- bradleyjg 5y agoI personally don’t think such a system would be competitive over the long term. I look at the most totalitarian countries, that use widespread coercion to encourage productivity, and notice that they aren’t wildly successful from an economic output point of view.
- theevilsharpie 5y agoAs a customer, I can tell a lot about a company's culture by: - Their sales process. (Is it high pressure? Do they know what they're selling? How do they handle aspects of their product/service that is weak relative to competitors?) - Who is actually targeted by the sales process. (Do they actively try to court technical individual contributors, or do they try to bypass them and pitch directly to leadership?) - Their support process. (Do the support reps know the product? Are escalations handled quickly? Are conversations organic, or is it so scripted that you may as well be talking to a robot?) - General product development. (Are product iterations delivered to market in a timely and consistent manner? Is it a quality product [i.e., does it work as advertised]? Does it seem like there's a consistent vision and design language for the product?) - General employee sentiment? (Do you have a long-term company contact, or does it seem like your contact changes on a monthly basis? What's the general mood of the people you interact with [i.e., one person may just be having a bad day, but a consistent coldness suggests something more systemic]? Are high-level people generally leaving or joining the company?)