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I'm the kind of person that will pay a little extra for quality. I do it with food, personal products, and travel. I don't fly Virgin because its cheap
by tomlin 15y ago
I'm the kind of person that will pay a little extra
for quality. I do it with food, personal products, and
travel. I don't fly Virgin because its cheaper, though it
often is. I fly them when I can because I enjoy the
experience and don't want to be stressed out when I get
to where I'm going. If it means that I pay an extra $10
$20 to fly Virgin so that their employees directly
benefit, that's something I would do gladly.
I feel similarly, although I think most people don't see it that way, or at least aren't willing to pay more unless they know about the end result. Otherwise, average people just as well assume the company is money hungry "like everyone else". I think Branson does a good job in reaching out to customers, sadly the average person probably doesn't see it.
- o1iver 15y agoProof of that is the success of airlines like Ryan Air. The CEO (don't remember his name) said something like: people don't care about drinks and pretty stewardesses, they care about getting cheaply from A to B (even if it means shitty seats, no food, earlier boarding times, etc...).
- estel 15y agoMichael O'Leary is a brilliant example of a CEO who is almost the complete polar opposite of Branson in every way except one: he uses his own persona and personality in the media to really drive Ryanair's value propositions forward. His widely publicised (and blue-sky) proposals, amongst others, to have only one co-pilot per flight, ask passengers to load their own baggage, and have standing-only sections are great examples of this. Edit: his proposal to remove all but one lavatory to make room for extra seating and charging for use of the remaining one is textbook.