Because what you're offering is a service, and not someone else's software. Your added value is not actually in the code or the cute pictures; it's being availa

Because what you're offering is a service, and not someone else's software. Your added value is not actually in the code or the cute pictures; it's being available, having a low latency, allowing people with no tech knowledge to take part in the discussion, building a relation based on mutual trust rathet than serfdom. It's fundamentally the difference between a user and a consumer.