3 ms·
Rethinking cookie cutter websites
- ojbyrne 18y agoHaving built a large part of my career (such as it is) on elance I always thought about Michael Porter (http://en.wikipedia.org/wiki/Michael_Porter http://en.wikipedia.org/wiki/Michael_Porter) and his three strategies for building a business - those being focus, differentiation, and low cost provider, I believe that "cookie-cutter" websites are a viable strategy. It's all about focusing on process innovation instead of product innovation. There's a huge market for generic websites delivered cheaply. It's tough from a a provider site, but it's how walmart started out (cheaper than everyone else).
- markhenry 18y agoEven if we don't "copy" the designs and ideas of those around us explicitly, we still are not being as original as we think. The best approach is to be mindful of ideas, designs, models etc.. that we like and extract from them the elements necessary to build our own applications and solutions.