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"Advertising in this space is completely non-economical..." Interesting, because I see ads for them on an almost daily basis, yet I barely travel. Maybe they j
by bsmith 15y ago
"Advertising in this space is completely non-economical..."
Interesting, because I see ads for them on an almost daily basis, yet I barely travel. Maybe they just recently figured this out?
Nonetheless, I love the product—I use it for what little travel I do—and I'm definitely a word-of-mouth proponent.
- suking 15y agoIt is probably re-targeting if you hit their site before. I doubt they are doing massive media buys.
- kanamekun 15y agoI also see their ads everywhere, and I have never ever visited hipmunk. Some discussion of this over on Quora (the discussion is inconclusive, but it highlights that others have also seen many Hipmunk ads): http://www.quora.com/How-much-is-Hipmunk-spending-on-advertising-each-month http://www.quora.com/How-much-is-Hipmunk-spending-on-adverti...
- suking 15y agoLooks like they're advertising on tiny (relative), tech-related sites. People that have probably heard of them - just for branding. Probably with remnant inventory, which is fairly cheap. I doubt they are spending much at all.
- kn0thing 15y agoRe-targeting indeed.
- kn0thing 15y agoThanks for doing that. You deserve a special thank you for the word-of-mouth hustle - email me? Alexis at hipmunk (same goes for any of you who do our chipmunk solids in that department!)