A counter example: There are lots of bad reviews on Amazon, because of shipping. People leave one star reviews only (I know because they say so, in the review)

A counter example: There are lots of bad reviews on Amazon, because of shipping. People leave one star reviews only (I know because they say so, in the review) because their stuff came a day later than they expected. How is the product creator responsible for shipping delays by the carrier or by the Amazon warehouse? The reality is that online shoppers are impatient, have unrealistic expectations and do not read the product description. Not all, but enough to be a concern and enough to affect a product's ratings. There are lots of bad products on Amazon. But there are also lots of bad behavior from shoppers too. I don't know if this is true with other online stores, but with Amazon I have seen this often