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Real estate prices, probably. I remember google has something like 100B in assets. If it's necessary to make employees suffer to keep the RE prices up, they wil
by akomtu 6y ago
Real estate prices, probably. I remember google has something like 100B in assets. If it's necessary to make employees suffer to keep the RE prices up, they will.
- phillipcarter 6y agoYep. The entire article can be summarized as "SUNK COSTS!" and all the balloons and "gen-z friendly" office layouts are just them putting on a show.
- dragonwriter 6y agoThis kind of requires everyone else to play along, otherwise the winner is the big, real-estate heavy corporations that keep doing their core business without bringing people back on campus, and convert surplus real estate to some other profit making venture (whether they run it themselves, or spin/sell it off.) As first mover advantage would be an issue here, it would be a pretty big gamble for Google to try to signal the rest of the market on this the way you suggest.
- akomtu 6y agoThose giant offices are often built in downtown areas next to shopping, eating and renting places that will all go bankrupt if nobody comes to the offices. I can totally see how the top brass at google owns a part of that commerce and that there are contracts with deadlines there, so if they don't bring employees on time, they'll suffer massive personal losses.
- mycologos 6y ago> google has something like 100B in assets I'm confused, are these assets their offices or...real estate investments that they own for some reason? If these assets are just offices, what is the value to Google if those offices are worth more or less as real estate? It's hard to imagine that the market for a giant complex of offices is super liquid?