Yep. A different language, a different viewpoint, a different audience. It helps to keep things simple, consistent, and familiar. If you're designing, say, a

Yep. A different language, a different viewpoint, a different audience. It helps to keep things simple, consistent, and familiar. If you're designing, say, a RESTful API, it's a good idea to write a couple of client programs in different languages. See what kind of hell you would be putting your users through. The idea generalizes, as well. Marketing is, sort of, documentation for the value proposition of your business. If you can't make the marketing work, maybe your business fundamentals need to be adjusted instead of hiring a “better marketer”.