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Hipmunk founders Steve & Adam honored in 30 under 30
- bsmith 15y ago"Advertising in this space is completely non-economical..." Interesting, because I see ads for them on an almost daily basis, yet I barely travel. Maybe they just recently figured this out? Nonetheless, I love the product—I use it for what little travel I do—and I'm definitely a word-of-mouth proponent.
- suking 15y agoIt is probably re-targeting if you hit their site before. I doubt they are doing massive media buys.
- kanamekun 15y agoI also see their ads everywhere, and I have never ever visited hipmunk. Some discussion of this over on Quora (the discussion is inconclusive, but it highlights that others have also seen many Hipmunk ads): http://www.quora.com/How-much-is-Hipmunk-spending-on-advertising-each-month http://www.quora.com/How-much-is-Hipmunk-spending-on-adverti...
- suking 15y agoLooks like they're advertising on tiny (relative), tech-related sites. People that have probably heard of them - just for branding. Probably with remnant inventory, which is fairly cheap. I doubt they are spending much at all.
- kn0thing 15y agoRe-targeting indeed.
- kn0thing 15y agoThanks for doing that. You deserve a special thank you for the word-of-mouth hustle - email me? Alexis at hipmunk (same goes for any of you who do our chipmunk solids in that department!)
- danielhodgins 15y agoHipmunk has a great product, strong brand and a promising business model. It sounds like they are targeting more of an early adopter technology audience in the hopes that the 'digerati' will eventually spread it to the early majority and late majority. Both of my parents use Expedia out of habit, and even though it sucks they have learned how to use it and would only switch to Hipmunk momentarily if I hounded them. Even though much of technology is painful to use the prospect of learning yet another new tool exceeds the pain of using something that sucks but gets the job done. One way for Hipmunk to reach the baby boomer demographic would be to build awareness among the 18-35 link-happy crowd and let them demonstrate it to their parents thus creating a seamless user recruitment experience.
- kn0thing 15y agoStop reading my marketing plan! ;) I'm hoping for a rocking campaign in the run up to Thanksgiving to get all of our young geeky users to teach their parents so they'll spend less time searching for flights/hotels and more time for pie!