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I'd disagree slightly with the parent post here: the conclusion shouldn't be "get away from Google" so much as "If you have to use Google, understand what you'r

I'd disagree slightly with the parent post here: the conclusion shouldn't be "get away from Google" so much as "If you have to use Google, understand what you're getting into." If you deal with unsavory people, things will go south eventually. If you deal with Google, sooner or later things like this will happen. Expect it, build it into your strategy, but don't be surprised by it.

RogerL 5y ago
How do you "build that into your strategy"? That is so easy to type, but unactionable. A piano teacher can't build her own streaming platform, and if she goes to a different platform she'll die in obscurity. Concretely, what should she have done differently?
- piptastic 5y ago
  my thoughts would be: - while building up your following on google, market your brand to your own site(s) as much as possible - build brand an alternate streaming site(s) - have a way to reach your followers in the event you get shut down - email list, etc. to inform your followers to switch to the alternate site
  - matart 5y ago
    Do many people watch through embedded videos or do people watch in the YouTube app? There's a convenience in having all your videos in 1 place. I've had a couple podcasts move to Spotify only and I stopped listening even though I have a Spotify subscription.
- zentiggr 5y ago
  It's that assumption of "dying in obscurity" that gives Google their damnable network effect. If there isn't enough marketing advice out there about finding as many channels and methods as you can, I'll eat this comment with barbecue sauce. Read up, utilize all the advice on everything except Google-owned properties, accept the lower visibility, and help neuter the algorithm beast. Or accept that you're riding the tiger and never complain again.
  - selfhoster11 5y ago
    > If there isn't enough marketing advice out there about finding as many channels and methods as you can, I'll eat this comment with barbecue sauce. The advice is all there, all right. It's just that most of it is "join a platform that's NOT being used by literally everyone on the planet", which is not very effective when "literally everyone on your planet" is the "raw material" that you fish your viewers out of.
ratsmack 5y ago
>Expect it, build it into your strategy, but don't be surprised by it. This is kind of like saying... Expect failure, build failure into you strategy, and move blindly forward believing there is no other alternative.
- zentiggr 5y ago
  I'd say it's more like: Go ahead and build your initial business on quicksand. Know that you'll get lots of traffic, but it might sink into the ground at any time. Use the profits to build up a solid future property that isn't built on quicksand.
  - johnnyanmac 5y ago
    I'd say that accurately defines the entire entertainment spectrum in a nutshell. Content creator, game developer, asiring actor, etc. Problem is few make enough money to get to your last step. And those that do can pay others to deal with the quicksand and are no longer interested in the fight to clean it up for good.
StreamBright 5y ago
Explain this to my mom please. P50 users of the internet could not give two shits about these entities.

RogerL 5y ago

How do you "build that into your strategy"? That is so easy to type, but unactionable. A piano teacher can't build her own streaming platform, and if she goes to a different platform she'll die in obscurity. Concretely, what should she have done differently?

piptastic 5y ago
my thoughts would be: - while building up your following on google, market your brand to your own site(s) as much as possible - build brand an alternate streaming site(s) - have a way to reach your followers in the event you get shut down - email list, etc. to inform your followers to switch to the alternate site
- matart 5y ago
  Do many people watch through embedded videos or do people watch in the YouTube app? There's a convenience in having all your videos in 1 place. I've had a couple podcasts move to Spotify only and I stopped listening even though I have a Spotify subscription.
zentiggr 5y ago
It's that assumption of "dying in obscurity" that gives Google their damnable network effect. If there isn't enough marketing advice out there about finding as many channels and methods as you can, I'll eat this comment with barbecue sauce. Read up, utilize all the advice on everything except Google-owned properties, accept the lower visibility, and help neuter the algorithm beast. Or accept that you're riding the tiger and never complain again.
- selfhoster11 5y ago
  > If there isn't enough marketing advice out there about finding as many channels and methods as you can, I'll eat this comment with barbecue sauce. The advice is all there, all right. It's just that most of it is "join a platform that's NOT being used by literally everyone on the planet", which is not very effective when "literally everyone on your planet" is the "raw material" that you fish your viewers out of.

ratsmack 5y ago

>Expect it, build it into your strategy, but don't be surprised by it. This is kind of like saying... Expect failure, build failure into you strategy, and move blindly forward believing there is no other alternative.

zentiggr 5y ago
I'd say it's more like: Go ahead and build your initial business on quicksand. Know that you'll get lots of traffic, but it might sink into the ground at any time. Use the profits to build up a solid future property that isn't built on quicksand.
- johnnyanmac 5y ago
  I'd say that accurately defines the entire entertainment spectrum in a nutshell. Content creator, game developer, asiring actor, etc. Problem is few make enough money to get to your last step. And those that do can pay others to deal with the quicksand and are no longer interested in the fight to clean it up for good.

StreamBright 5y ago

Explain this to my mom please. P50 users of the internet could not give two shits about these entities.