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Levi Strauss did this in a literal gold rush - and used the capital to pivot to pants https://en.m.wikipedia.org/wiki/Levi_Strauss https://en.m.wikipedia.org/
by edoceo 6y ago
Levi Strauss did this in a literal gold rush - and used the capital to pivot to pants
https://en.m.wikipedia.org/wiki/Levi_Strauss https://en.m.wikipedia.org/wiki/Levi_Strauss
- cinntaile 6y agoTypical gold mining equipment isn't mentioned in that article at all, he seems to have had a regular dry goods store? I checked out one of the sources but I found nothing there either. A typical dry goods store was probably still good business during a gold rush though.