The term hyper-color does not even appear in the article. Pixar used color to "hack your brain" the same way Shakespeare uses language to hack your brain - i.e.

The term hyper-color does not even appear in the article. Pixar used color to "hack your brain" the same way Shakespeare uses language to hack your brain - i.e. they use it artistically to invoke emotion. That in itself is interesting enough, but Wired try to make it sound more weird than it is. Some screen-caps with comments from the artists would be much more interesting than a color theory 101 which is embedded in the article.